Log in or Register for enhanced features | Forgotten Password?
White Papers | Suppliers | Events | Report Store | Companies | Dining Club | Videos
Design & Production
Automobile Manufacturing
Return to: ABR Home | Design & Production | Automobile Manufacturing

Volkswagen Brand appoints new chief product and marketing officer

ABR Staff Writer Published 25 April 2011

Volkswagen of America has appointed Timothy Mahoney as the new chief product and marketing officer for the Volkswagen brand.

Mahoney will directly report to Jonathan Browning, president and CEO of Volkswagen Group of America and president of the Volkswagen America brand.

In his new role, Mahoney will be responsible for aligning the strategic direction of the brand's product planning and promotional efforts in the US.

He comes to Volkswagen from Subaru of America where he served as the senior vice president and chief marketing officer for the past five years.

Mahoney also served as vice president of marketing for Porsche Cars North America and as general manager of marketing from 1999 to 2006. From 1984 through 1999, he served in a variety of increasingly responsible marketing positions at Subaru of America, as well.

Rainer Michel, vice president of product marketing and strategy and Tim Ellis, vice president of marketing for VW of America will report to Mahoney.

Browning said Mahoney brings a lot of automotive experience which will help in aligning future product plans with market needs and brand positioning.

"It's a strength that will serve us well as we build the product portfolio to reach our goals here in the US," Browning said.

"As we operate in an increasingly global media environment, Ellis will also be engaged in additional project coordination responsibilities that leverage the strengths of the US marketing organization across our international markets."